Founder
Rob France
Founder, OpsDeck Ltd · Owner, Infascape Ltd
Rob France spent four years running a Sheffield landscaping and surfacing business before building the platform he could never find on the market. He is the founder of OpsDeck Ltd — a platform built around real trades workflows, not hypothetical ones — and still runs Infascape Ltd, where OpsDeck is the production system managing every job, quote, and operative.
Biography
Rob France started in trade in 2022, operating as RCF Property Solutions before incorporating as Infascape Ltd in April 2024 — the same business, formalised. From the outset, Rob ran the company without an admin function, handling quoting, scheduling, job management, and invoicing himself. He used every off-the-shelf tool on the market. None of them handled the complexity of trades quoting — multi-product material calculations, variable margins, live labour rates — without collapsing into spreadsheets.
In late 2025, Rob started building OpsDeck. Not as a side project, but as the operating system for his own business — built in the evenings and at weekends, logging over 500 hours of development while running Infascape at full capacity. The platform now manages Infascape's entire workflow: quoting, job tracking, operative allocation, client communications, and reporting. Infascape has been booked to capacity through late 2026. That is the proof of concept.
OpsDeck Ltd was incorporated to take that system to other trades businesses. Rob's approach is practitioner-first — he onboards customers through a structured discovery process, maps their existing workflows, and configures OpsDeck around the specifics of their trade rather than expecting trades businesses to adapt to generic software logic. Current customers include Birdwell Insulation Ltd and Hi-Point Access Ltd.
What separates Rob from typical SaaS founders is the absence of a gap between builder and user. Every feature in OpsDeck exists because Rob needed it first. He is currently enrolled in structured sales training through ActionCOACH Sheffield, applying the same systematic discipline to business development that he applied to the platform build itself.
Areas of expertise
Trades quoting systems
Complex material calculations, margin logic, and automated job reference generation for landscaping and surfacing workflows.
Admin automation
Converting manual paper-based processes into automated workflows — quoting, scheduling, invoicing, and reporting without back-office staff.
Job and project management
End-to-end job tracking for landscaping, surfacing, and groundworks — from enquiry through to payment.
Software onboarding
Structured discovery and configuration of bespoke platforms for small UK trades businesses with no in-house tech resource.
Lean trades operations
Running a trades business at full capacity without a full-time admin function — using systems and automation instead.
Trades business development
Applying structured sales and growth methodology to owner-operated trades companies.
Practitioner credibility
Rob holds no formal trade qualifications and no software development certificates. His credibility is grounded in four years of running a trades business, 500+ hours of hands-on platform development, and a live production system that runs a real company with real customers. He does not claim credentials he does not hold.
Experience timeline
2022
Founded RCF Property Solutions
Started trading as a Sheffield-based landscaping and surfacing operator. Ran all quoting, scheduling, and admin without a dedicated system from day one.
April 2024
Incorporated Infascape Ltd
Formalised the business under a new company. Same trade, same focus, sharper structure. Began growing the customer base across Sheffield and South Yorkshire.
Late 2025
Started building OpsDeck
Identified that no off-the-shelf platform could handle real trades quoting complexity. Started 500+ hours of evenings and weekends building a bespoke solution — using Infascape as the live test environment.
2026
OpsDeck Ltd Incorporated
OpsDeck registered as a standalone company. Platform ready for external clients.
January 2026
First paying customer
Birdwell Insulation Ltd became OpsDeck's first paying external customer.
April 2026
First full Field Ops platform client
Hi-Point Access Ltd onboarded onto the full pipeline, job management, and FieldOps module. Infascape booked to capacity through late 2026 running on OpsDeck as its sole operating platform.